Face Primer

Power Grip Primer Mini

Great for: oily, dry and combination skin Get makeup grip that won't e.l.f.ing quit with the e.l.f.i...

Power Grip Primer + 4% Niacinamide Mini

Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favori...

Power Grip Primer + 4% Niacinamide

Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favori...

Power Grip Primer + 4% Niacinamide

Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favori...

Power Grip Primer

Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula lo...

Power Grip Primer

Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula lo...

Power Grip Matte Primer Mini

Great for : Oily, Normal, Dry, and Combination Skin Types Get all the iconic makeup stick of our OG ...

Power Grip Matte Primer

Great for : Oily, Normal, Dry, and Combination Skin Types Get all the iconic makeup stick of our OG ...

Power Grip Matte Primer

Great for : Oily, Normal, Dry, and Combination Skin Types Get all the iconic makeup stick of our OG ...

Poreless Putty Primer

Great for: Oily, Dry and Combination Skin Types The OG of the Putty Family, Poreless Putty Primer, h...

Poreless Face Primer- Small

Same formula, new look! 2014 Life & Style Best of Beauty Award Winner! This primer transforms yo...

Poreless Face Primer- Large

Same formula, new look! This Poreless Face Primer helps fill in enlarged pores, fine lines, and wrin...

Poreless Face Primer

Same formula, new look! This Poreless Face Primer helps fill in enlarged pores, fine lines, and wrin...

Mint Melt Cooling Face Primer

Great for: Dry, oily, and combination skin You asked, we listened! Get all the makeup grip you e.l.f...

Matte Putty Primer

Which Putty Face Primer is perfect for you? Luminous Putty Primer – Perfect for those who want a rad...

Luminous Putty Primer

Which Putty Face Primer is perfect for you? Luminous Putty Primer – Perfect for those who want a rad...

Lock It Down Eyeshadow Primer

Lock down your look and make it e.l.f.ing pop with this creamy eye primer for long-lasting eye makeu...

Liquid Poreless Putty Primer Mini

Great for: Oily, Normal, Dry and Combination Skin Types Your favorite Poreless Putty Primer is now a...

Liquid Poreless Putty Primer + Cica

Soothe while you smooth. Ideal for all skin types (even sensitive!), this universal sheer green liqu...

Liquid Poreless Putty Primer

Great for: Oily, Normal, Dry and Combination Skin Types Your favorite Poreless Putty Primer is now a...

Jumbo Power Grip Primer

You want more Power Grip? Say less. Meet the mother of all makeup grip: our fan-fave primer is now a...

Jelly Pop Dew Primer

The e.l.f.ies' most-requested product *ever* is back for a limited time! Part of our fan-fave Jelly ...

Illuminating Face Primer

Great for: Normal, combination, dry, and dull skin Get glowing—this face primer multitasks to prep y...

Hydrating Face Primer Large

Great for: Normal, combination, and dry skin Refresh your complexion pre-makeup with a powerful boos...